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Retention Marketeer

Amsterdam, Noord-Holland, NetherlandsSqula

Job description

We’re an organisation dedicated to making a difference in a child’s learning experience and education, and now, we’re looking for a Retention Marketeer to work on our platform Squla. Do you have experience driving strategies to increase retention and loyalty? Are you an analytical thinker, who places the user at the heart of what you do? Great! Check out the role below!


Get to know Futurewhiz

For the past 10yrs+, Futurewhiz has been the market leader in Digital Education and it doesn’t stop there. Our platforms, Squla, StudyGo, Scoyo and Studira are growing and evolving, as we continuously strive to achieve our mission of empowering young people in education. We aim to provide digital, personalised education and learning, in order to positively enhance children's learning experiences, and improve their overall confidence. To help us continue to achieve these goals, we’re looking for a Retention Marketeer to join on our mission, and be a key part of the Squla marketing team. Want to know more about our brands? Check out our website here: https://www.futurewhiz.com/.

Team Squla believes that learning is daring to make mistakes, keep trying. We aim to stimulate a child's learning experience through playing and having fun with our platform. Using our platform, children can play and practise all school subjects using the best quizzes and games! The material has been developed by education experts, in line with the Dutch education system. Using our online parent account, parents can track their childrens results in a weekly report, keeping them informed of their child's process. We believe in empowering children through personalised education, and what better platform to use! To find out more, you can check out www.squla.nl.


What will you do as our Retention Marketeer?

Working with a team of wonderful marketeers, you’ll be the go to person for anything retention related! Using your marketing knowledge, commercial experience and analytical skills, you’ll ensure that the execution of retention strategies results in increased customer loyalty, and a reduction in churn. Your typical tasks will include (but not be limited to):


  • Developing and executing automated lifecycle marketing journeys and one off campaigns to engage and retain subscribers with a strong focus on onsite, notifications, in-app and email marketing.

  • Analyse customer data to identify trends, behaviours, and opportunities for retention improvement.

  • Implement lifecycle marketing programs to engage customers at different stages of their journey with the company.

  • Collaborate with cross functional teams to align retention strategies with overall business goals.

  • Define and track KPIs related to customer retention, including regular reporting on the effectiveness of retention efforts.

Job requirements

Who are you?

You’re passionate about making the world of education a better place for children, and you know your way around marketing, particularly focusing on retention and loyalty. We also consider the following points to be important:

  • At least 4years in a similar marketing postion, focusing on retention.

  • You have worked with, and are familiar with Customer IO

  • A willingness to understand the commercial aspet of the position when it comes to upselling/cross-selling and retention.

  • You have knowledge of marketing automation and customer journey mapping.

  • You have analytical skills, and are competent when using Excel.

  • You enjoy working independently, as well as collaborating with multi-functional teams

  • You are a fluent/native Dutch Speaker both written and verbal

* Visa sponsorship for this role is not applicable. Only candidates with a working permit for EU/Netherlands will be considered for this role.*


You wanted more, you get more!
  • The office - located near Amstel

  • 25 vacation days + an additional “spijbeldag” (skipping-school day)

  • A Macbook to do all of your awesome work on.

  • Regular team outings and other fun activities with your colleagues

  • A healthy and daily arranged lunch at the office

  • The chance to be regularly challenged to a heated game of pingpong

  • Unlimited good coffee, fresh fruit & snacks

  • StudyGo & Squla account for life

  • An OV business card when you live outside of Amsterdam

  • A learning budget to aid your professional development of 600euros per year

  • Unlimited access to external, qualified coaches through Inuka Coaching.

  • Collective discount on Health insurance


Our platforms are for everyone, and so is our workplace.

The beauty lies in our people’s different backgrounds, ideas, experiences and perspectives. It is this which enables us to help all of our young people fulfil their educational potential no matter who they are and no matter who we are. Together at Futurewhiz, we actively embrace each other’s differences, which translates into an authentic environment where people bring their unique selves to work, making it easy for others to do the same. We are continuing to foster a diverse and inclusive culture which begins in our office, and extends across our platforms - everyone is welcome on that journey!

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