Loyalty Marketing Manager

Job description


Do you like to apply your retention skills to help thousands of kids to excel in their educational career through fun and engaging learning? Do you want to push the boundaries of Digital Education by adding value to our customers? Become part of the Marketing Loyalty team at Squla!



The role

As we have ambitious growth targets for the coming years, we are currently looking for someone who gets excited by crunching data to uncover new patterns and insights that we can use to increase value for our customers (parents) and Lifetime value.

We are looking for someone who has experience in managing retention, ideally for a subscription based platform. You will be responsible for Loyalty management at Squla; meaning drafting our retention strategy, analyzing data, creating relevant cohorts, carving out the processes that need to be put into place, setting up tests (A/B) and creating the communication. You’ll enrich the customer lifecycle for parents and will work closely together with our Data Scientist team, Brand Marketing and UX/Development team.

Our business

Squla is an online educational learning platform that helps kids in primary school to learn in a fun and attractive way. Squla features thousands of interactive games, quizzes and activities linked to both the school curriculum and actualities. At Squla we are working everyday to make learning more fun and attractive for many children.


What we offer you

You’ll get the chance to be part of a young, fast paced company whose purpose is to empower every child to grow. Day in and day out we are looking for ways to add value to the (educational) growth of over 500.000 children.

You will be a pivotal part of the Marketing team, reporting directly into the Head of Marketing & Growth.

In our products “fun” is an important factor and you will notice this also in our company DNA. Many fun activities, such as table tennis or pool tournaments, or the annual Back 2 School games are organized as well as monthly drinks and an annual ski-trip.

Job requirements

You are an experienced Retention or Loyalty Marketeer who has a limitless curiosity about the behavior of our customers and an eagerness to add value and improve the lifetime of our customers. You know your target audience and what they need in every step in the customer journey. You know your data but also know how to translate it into relevant actions.


You have:

  • A minimum of 3 years of experience as a Retention/Loyalty Marketeer in a digital environment (experience with subscription models is a pre)
  • Knowledge of A/B testing and email systems such as customer io, mandrill
  • Excellent communication skills and you enjoy working in a diverse team
  • At least a bachelor degree, a master degree is preferred in Business/Marketing related field
  • A strong belief in digital learning and you can relate to our purpose to empower growth for every child
  • You are fluent in English and Dutch


It would be nice if you have:

  • Experience with Google Analytics, Tableau and Amplitude
  • Experience with event driven marketing automation tools
  • Knowledge of HTML