Are you data-driven, enjoy setting up campaigns, optimising them and helping to build a platform that teaches thousands of children new things in a playful way every day? Are you also eager to learn and are you an absolute winner in online marketing? Then we are looking for you!
Why we need you!
Your main goal will be to optimise current channel performance and drive innovation through launching new channels alongside the customer journey. You will have the freedom of experimenting with acquisition campaigns and be able to define the best performing CAC funnel.
Within a country team of 5 you will plan and implement online marketing growth strategies with focus on Paid Search and Social, having ownership of all campaigns and subsequent performance metrics including e.g. CPA, ROI and CPC. In addition you will work closely with the local team and the colleagues from the HQ in the Netherlands. You will report to the Country Manager Germany.
Furthermore your activities will include:
Translate business growth goals (channel targets) into action plan and run strategic tests in order to constantly improve channel performance
Manage day-to-day analysis and execution of all online marketing campaigns including tracking, analysing, optimising and reporting results on campaign performance
Monitor, analyse and implement all performance marketing channels (e.g. SEA, Affiliate or Paid Social), while managing budgets efficiently.
Observe and analyse the local customer, competitors and industry trends in order to build up our long-term online marketing strategy
Develop innovative marketing approaches, ensuring a “test and learn” approach is in place whenever possible, supporting the development of test-hypotheses, following-up on test implementation and its results.
Maintain campaign performance reporting, highlighting successes, failures, trends, and opportunities.
Identify opportunities to grow, drive channel efficiency, and innovate the performance marketing mix
Build and develop a small Performance Marketing team
Be a sparring partner for the Product team to optimise our product experience.
What we expect from you:
You are an analytical leader with strong business sense and 5+ years of relevant experience within digital marketing;
You have an understanding of the core concepts of subscription-based business models;
You have a solid understanding of how to leverage customer insights as a springboard of marketing initiatives and actions to unlock growth;
You are capable of understanding the bigger picture while simultaneously being ready to dive deep into the details if required;
You have experience in applying analytical approaches on commercial problem statements and can define & advocate thorough solution proposals with analytical rigour while ensuring commercial relevance. Experience in defining measurement frameworks is a plus;
You embrace change and are comfortable in reacting to newly arising needs at a fast pace;
Your oral and written German and English are business fluent and you are capable of convincing analytical and commercial audiences alike via concise communication;
You have an excellent understanding of the latest online marketing trends, metrics, tools and best practices;
You have great attention to details and strong working knowledge of web analytics tools such as Google Analytics and Tableau, with the ability to analyse data from multiple sources;
Scrappy, can-do attitude, with a learning mindset: You whole-heartedly embrace the ‘fail fast, fail forward’ mindset, learn fast, and relentlessly iterate as you go;
You don’t shy away from a challenge and are able to perform in a fast-paced and continuously changing work environment;
If you worked in the Edutech industry before - this is a big plus but not necessary.
What you can expect from us:
Macbook Pro as a work laptop
Personal learning budget of EUR 600 per year
Informal yet professional atmosphere
A diverse and international team
Daily fresh fruit, lunch and snacks, as well as monthly drinks and company events
A unique chance to make an impact in children’s education and have fun while doing so!
Who we are:
We at Futurewhiz have a mission to empower children to grow through personalised education with our edtech platforms: Squla, WRTS and scoyo.
Scoyo, part of Futurewhiz and a B corp, is a popular, educational brand among (primary) children, parents and teachers. We are playing in the fast growing Edutech field with tons of opportunities to disrupt and grow. Our mission? Help children move forward in a playful way! We do this by staying close to the perception of children. And making use of gaming elements, attractive UX designs and current, varying educational content. Scoyo has ambitious growth goals and is therefore looking for a Senior Online Marketing Manager.
If you’re a data-driven online marketer and excited about our mission to empower every child to grow through personalised education, we’d love to hear from you.